I should revise the name of this blog to read “ThinkFast::WriteFast… Learn Digital Layout.”
For the last three years, I earned monthly royalties off several titles I published through Holly Lisle’s “33 Mistakes Writers Make…” series. I certainly never earned a living from the several titles I published, but they did create a consistent monthly revenue stream.
Here is how it worked. Holly Lisle is a successful “traditional” writer—her work has been published in paper books through what Holly calls “big publishing” such as Harper Voyager. She has taught writing clinics.
She is a very successful writer and I have read—and use—some of her writing techniques. So, when she came up with the “33 Mistakes Writers Make…” idea, I was quick to jump on board.
Holly created a list of topics that a writer would need to know in-depth before writing about—or they should, anyway. Otherwise, a reader who was familiar with, let’s say, grooming horses, would scoff at the writer’s misconceptions about how their character might go about grooming a horse. Worse yet, the reader would stop reading and never buy another sentence that writer might offer.
It made sense. The original list of topics was huge. I mean huge. There were dozens of topics eager writers like myself offered to write.
Holly offered a good program. She provided a template and created a book cover. The books were available exclusively as digital books. Writers retained all copyrights. Holly kept a percentage of the sale of each book and paid royalties monthly via PayPal to the writers.
I never expected to sell millions of copies. But, the sales were lackluster, to say the least. I suspect there were a number of reasons. Thirty-three reasons sound simple enough until it comes time to nail them down.
But, I suspect the biggest problem was the skill needed to create the layout. I am a Microsoft Certified Office Specialist and I struggled to make the template behave. But, I persevered.
Holly hired someone to create the final digital book. I was horrified. Anyone who has ever read a book knows that one should never, under any circumstances, put a page number on the cover of a book. Or, on the inside page. Or, on the table of contents page.
Nevertheless, sight unseen, loyal followers continued to buy my titles from Holly Lisle’s shop every month. I don’t recall that I missed a single month of royalties. However, I should point out that four of the dozen or so titles that actually were published were all mine:
- The 33 Worst Mistakes Writers Make About Disappearing in the U.S.
- The 33 Worst Mistakes Writers Make About Early American History
- The 33 Worst Mistakes Writers Make About Genealogy & Family History
- The 33 Worst Mistakes Writers Make About Hostelling
So, I’m guessing that something like 1/3 of her sales were my work.
Holly paid royalties—but I never received (nor was I promised) any stats indicating which titles sold. It would have been useful to have seen the ranking of my titles.But, then life got in the way. Holly Lisle, with her following of thousands (I don’t exaggerate), relocated to another state without mentioning it until she was unpacking even though she was blogging the whole time. Who DOES that?
Then, my husband and I moved.
Then, Holly Lisle’s website was hacked. Severely and savagely.
Then, Holly announced that she was abandoning the “33 Mistakes Writers Make…” project. Entirely. Granted, three years is a long time to wait for the rest of the writers to pony up with their writing. But, rather than simply stop promoting the project, she took the entire series offline.
My titles are no longer available. Period.
I was able to earn extra pennies by selling my own writing in Holly’s online shop, as an affiliate. So I earned the regular royalty plus, if anyone linked in from my own website and made a purchase from Holly’s site, I garnered a few extra pennies.
Within days of the announcement, my writing was removed from Holly’s site—and no longer available. At all. Not even the affiliate pennies.
Fortunately—and I use that word with caution—I retain the copyright on that material. That means I can continue to sell it, any way that I want.
I received an invitation to upload my original Word files, publication-ready, to another site that wanted to function like Holly’s online shop did. But, again, there would be no metrics and that shop was also going to “digitize” my Word files.
I was already dismayed at the way that were digitized previously and this new online shop had far less potential for traffic than Holly Lisle’s shop did. At least, people search for Holly Lisle and hang on her every word and recommendation because she is a successful published writer.
After mulling it over and doing days and days of research, I concluded that a better solution would be to digitize my files on my own and sell them via Amazon. Even Holly Lisle doesn’t begin to compare to Amazon.
What seemed like a simple idea turned into a month-long nightmare. It didn’t help that two of my own websites vanished. It took more than a week to get them both online.
Then, I began the simple process of digitizing for Kindle, so I could sell on Amazon. Since the files had already been published, it should have been a cinch.
It was not.
Lest you think otherwise, let me explain that I know web design. I know html. I know text conversion. I keenly understand digital documents.
I thought…I was gonna…die.
The first problem I ran into was the Word template I had used for creating these documents. It had to be eliminated. It should seem simple enough to delete all those headers and footers. But, it wasn’t.
The files were still rife with code. Tons of it. Code that gives Kindle fits.
I copied the text into Notepad. Then I pasted it into a Seamonkey composer file.
That wasn’t good enough. I had never realized how often I use em dashes. A former editor once told me that em dashes were her favorite form of punctuation. I never intended to follow suit—but there they were. Em dashes everywhere.
If you don’t know what an em dash is, you are not ready to be a writer.
A proper em dash—such as the one I am using before and after this statement–has a beginning and end, or ends in a period (and no second or, more properly, an en dash).
If you are still using the dash symbol to create this effect, you are not ready to write.
If you are a good writer who understands how to use the em and en dash, beware. The Word version is a code that gives Kindle fits. The same is probably true for other word processors and other readers.
I discovered that I had two choices. The simple choice was to eliminate every single em and en dash. I didn’t like that solution. It mean doing a lot of rewriting.
The second choice was to figure out how to create the html version of em dashes and en dashes. There actually is a code for each one and, as any writer should know, there is a distinct difference.
But, even Seamonkey wouldn’t fix the code. I could type an em dash or an en dash to my heart’s content. They would even look acceptable in Seamonkey. But, as soon as the digital book was uploaded, Kindle went berserk.
The only solution was to go into the html code and manually insert the code equivalent in place of every em dash and en dash. Plus, Seamonkey’s find command failed to recognize the difference between an em dash and a dash. If you have ever read html code, you will realize quickly how dizzying that can be.
After a solid eight-hour day of recoding, I still did not have a digital version of even one of my four titles that could be read on Kindle. None.
I gave up and my husband decided he could make it legible. He ran the first document through BBedit and zapped all the gremlins. Those of you who know BBedit realize that is actually a command and gremlins are real. We’ve used BBEdit for a long time. I literally even have the t-shirt.
Even he gave up.
I momentarily considered publishing the file as a PDF—only without the offending page numbers on the cover. (I am still mortified over that!) But, the attraction of selling on Amazon was just too tempting.
It took about three days to actually get one Word file edited for Kindle. It started as a beautiful Word file. Unfortunately, it had a lot of bulleted items. Word bullets are on a different planet from html <li>.
The Word file had a 33-point hyperlinked table of contents. Unfortunately, each item was so long it wrapped once, sometimes even twice. The TOC was virtually unreadable once it was Kindle-d. (Is that a word yet?) I also discovered that Kindle intensely dislikes italics.
After considerable manipulation and some 30 attempts on day three (after jumping through all the other hoops), I finally had one of the “33 Mistakes Writers Make…” files ready for Kindle.
I uploaded it.
I was informed that it would be another 24 hours before it would be live.
Okay.
So, I had three more Word files to wrangle. It took three days to make the layout comply with Kindle, followed by 24 hours before it would become live. Surely it wouldn’t take four days apiece for the next three titles!
It didn’t. It took only one day to Kindle-ize the layout for the second title.
While I was at it, I Kindle-ized my novel, “Byproduct.” At present, “Byproduct,” along with “The 33 Worst Mistakes Writers Make About Disappearing in the U.S.” and “The 33 Worst Mistakes Writers Make About Genealogy & Family History” are available for sale on Amazon’s Kindle.
I am a member of the Amazon affiliate program, so I can collect my affiliate pennies again. I share the royalties with Amazon now, instead of Holly. I have a much wider audience. And, I have access to metrics.
If you are hoping that I will tell you how to digitize your documents for Kindle, the answer is no. I will, however, digitize documents for you for a price.
In the meantime, learn digital layout. It has become a vital part of writing today.